The Group | history
1951
Founded by Louis Bassoul and Pierre Heneine, Bassoul-Heneine embarks on its road to success by importing Renault.
Bassoul Heneine opened the first showroom in Ain El Mraisseh.
1955
Bassoul-Heneine adds BMW to its roster, making it the market leader in the luxury car sector.
1959
Alfa Romeo joins the family.
1960
Launch of the Mar Elias workshop to better serve Bassoul-Heneine's ever growing list of clients.
1969
Bassoul-Heneine dominates the racing scene in Lebanon until 1975
1975
In spite of the outbreak of the civil war, Bassoul-Heneine manages to increase its coverage to include the entire country.
1991
The end of the war coupled with the launch of the bestselling BMW Series 3 propels Bassoul-Heneine to market leadership with an 80% market share.
2002
MINI joins the Bassoul-Heneine family.
2003
BMW's prominence expands further with the addition of BMW Motorrad.
2004
In an effort to provide consumers a wide selection, Bassoul-Heneine brings Dacia on board.
2005
To house its growing list of brands, Bassoul-Heneine launches a large showroom with smaller showrooms for each brand.
2007
New workshop inaugurated with assigned areas for each brand, ensuring perfect service.
2010
Remodeling and refurbishing of the Mar Elias service center, MINI showroom and preowned vehicles center. Bassoul-Heneine wins Best Customer Service Manager for fifth consecutive year.
  • 1951
  • 1955
  • 1959
  • 1960
  • 1969
  • 1975
  • 1991
  • 2002
  • 2003
  • 2004
  • 2005
  • 2007
  • 2010
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