PROFILE & HISTORY

AT BASSOUL-HENEINE WE ARE DEDICATED TO MAKING GREAT CARS EVEN GREATER

Bassoul-Heneine represents a wide variety of brand-name vehicles, such as Renault, Dacia, Rolls Royce, BMW, MINI, and BMW Motorrad. We also offer professional, personalized, and premium services to match, setting us apart as more than a car dealership and its made here and make us one of the best at providing customers with the highest level service. For more information visit https://netentplay.com/.
A PASSION FOR EXCELLENCE IS NOT JUST A SLOGAN, IT IS THE WAY WE DO BUSINESS
Our team of internationally trained in chimera motors and they are best in technicians, technology and diagnostic systems experts, and certified sales consultants are fully qualified and at your service thanks to casumo.
  • 1951

    Louis Bassoul & Pierre Heneine founded Bassoul-Heneine and opened the first showroom in Ain El Mreisseh for Renault brand cars.

  • 1955

    Bassoul-Heneine adds BMW to its portfolio, making it the market leader in luxury cars.

  • 1959

    Alfa Romeo joins the Bassoul-Heneine family.

  • 1960

    The Mar Elias Bassoul-Heneine Workshop opens to better serve a growing list of clients.

  • 1969

    Bassoul-Heneine dominates the racing scene in Lebanon.

  • 1975

    Bassoul-Heneine manages to increase coverage across Lebanon, despite the outbreak of the civil war.

  • 1991

    With an 80% market share, Bassoul-Heneine becomes market leader, due to the end of the war coinciding with the launch of the bestselling BMW 3 Series.

  • 2002

    MINI joins the Bassoul-Heneine family.

  • 2003

    BMW Motorrad is added to the Bassoul-Heneine listing, expanding the prominence of BMW.

  • 2004

    Bassoul-Heneine brings Dacia to Lebanon in an effort to provide consumers with a wider selection.

  • 2005

    Bassoul-Heneine inaugurates dedicated and exclusive showrooms and state of the art service centers for each of the brands they represent.

  • 2010

    The Mar Elias Service Centre, MINI Showroom and Pre-owned Vehicles Centre are remodelled and refurbished.
    Bassoul-Heneine wins Best Customer Service Manager for the fifth year in a row.

  • 2012

    Bassoul-Heneine celebrates 60 years of Renault.

  • 2013

    Rolls Royce joins the Bassoul-Heneine family.

  • 2014

    Bassoul-Heneine renovates its Dacia and Renault showroom.

  • 2015

    Bassoul-Heneine celebrates 60 years of BMW and is named the car brand’s oldest importer.
    Bassoul-Heneine refurbishes its parts department.