Renault Middle East has announced that it is the proud sponsor of The Voice Arabia and The Voice Kids as the season premiere of The Voice Kids, aired on MBC on Saturday 2nd of December. Season 4 of The Voice Arabia will be aired in 2018.
Commenting on the partnership, Marwan Haidamous, Managing Director of Renault Middle East said, “The Voice is the region’s most popular TV show, and was the natural choice for us to make a bold statement in the Middle East and raise awareness of our growing brand with the show’s wide-ranging family audience.
“With a completely renewed model line-up, including SUVs, electric vehicles, city cars and sedans, which have all been rigorously tested right here in the region to meet the needs of our Middle Eastern customers, Renault is stepping into the spotlight with this bold marketing campaign.
“The Voice attracts some of the world’s biggest brands as sponsors, and having Renault alongside those global household names is a significant sign of our intent to take our brand where it deserves to be in the Middle East”
To celebrate its partnership with The Voice, Renault has created an innovative new TV commercial inspired by its Multi-Sense® system which will be aired during the weekly shows. The advert sees the Renault Koleos driving through the city playing a unique sound track composed by music producer, Wael Kodeih. The cleverly composed music track seamlessly journeys through several genres of Arabic music from a traditional baladi rhythm to Lebanese hip hop. Renault’s astute Multi-Sense® system adapts to suit the mood of the car’s driver, subtly changing every aspect of the car’s handling from throttle pedal, engine notes, steering weight and even the speed of gear changes. Inside, the instrument display and interior lighting change the ambience in the cabin.
The Voice Kids, now in its second season, proved a hit with audiences across the Middle East when it was first introduced last year, bringing feel-good entertainment for the whole family to the homes of millions of viewers. The talent show sees kids up to the age of 14 taking part in ‘blind auditions’ where they will be selected by Nancy Ajram, Kathem Al-Saher and Tamer Hosny, purely on their voice. Successful contestants enter the ‘battle rounds’ where they go head to head in a ‘sing-off’ which results in elimination from the competition or entry into the final stage – the live TV shows. Just six contestants make it to the ‘Lives’ where the public will vote for The Voice Kids champion.