PROFILE & HISTORY

AT BASSOUL-HENEINE WE ARE DEDICATED TO MAKING GREAT CARS EVEN GREATER

Bassoul-Heneine represents a wide variety of brand-name vehicles, such as Renault, Dacia, Rolls Royce, BMW, MINI, and BMW Motorrad. We also offer professional, personalized, and premium services to match, setting us apart as more than a car dealership.

A PASSION FOR EXCELLENCE IS NOT JUST A SLOGAN, IT IS THE WAY WE DO BUSINESS

Our team of internationally trained service technicians, technology and diagnostic systems experts, and certified sales consultants are fully qualified and at your service.

1951

Louis Bassoul & Pierre Heneine founded Bassoul-Heneine and opened the first showroom in Ain El Mreisseh for Renault brand cars.
1955

Bassoul-Heneine adds BMW to its portfolio, making it the market leader in luxury cars.
1959

Alfa Romeo joins the Bassoul-Heneine family.
1960

The Mar Elias Bassoul-Heneine Workshop opens to better serve a growing list of clients.
1969

Bassoul-Heneine dominates the racing scene in Lebanon.
1975

Bassoul-Heneine manages to increase coverage across Lebanon, despite the outbreak of the civil war.
1991

With an 80% market share, Bassoul-Heneine becomes market leader, due to the end of the war coinciding with the launch of the bestselling BMW 3 Series.
2002

MINI joins the Bassoul-Heneine family.
2003

BMW Motorrad is added to the Bassoul-Heneine listing, expanding the prominence of BMW.
2004

Bassoul-Heneine brings Dacia to Lebanon in an effort to provide consumers with a wider selection.
2005

Bassoul-Heneine inaugurates dedicated and exclusive showrooms and state of the art service centers for each of the brands they represent.
2010

The Mar Elias Service Centre, MINI Showroom and Pre-owned Vehicles Centre are remodelled and refurbished.
Bassoul-Heneine wins Best Customer Service Manager for the fifth year in a row.
2012

Bassoul-Heneine celebrates 60 years of Renault.
2013

Rolls Royce joins the Bassoul-Heneine family.
2014

Bassoul-Heneine renovates its Dacia and Renault showroom.
2015

Bassoul-Heneine celebrates 60 years of BMW and is named the car brand’s oldest importer.
Bassoul-Heneine refurbishes its parts department.

PROFILE & HISTORY

AT BASSOUL-HENEINE WE ARE DEDICATED TO MAKING GREAT CARS EVEN GREATER

Bassoul-Heneine represents a wide variety of brand-name vehicles, such as Renault, Dacia, Rolls Royce, BMW, MINI, and BMW Motorrad. We also offer professional, personalized, and premium services to match, setting us apart as more than a car dealership.

A PASSION FOR EXCELLENCE IS NOT JUST A SLOGAN, IT IS THE WAY WE DO BUSINESS

Our team of internationally trained service technicians, technology and diagnostic systems experts, and certified sales consultants are fully qualified and at your service.

1951

Louis Bassoul & Pierre Heneine founded Bassoul-Heneine and opened the first showroom in Ain El Mreisseh for Renault brand cars.

1955

Bassoul-Heneine adds BMW to its portfolio, making it the market leader in luxury cars.

1959

Alfa Romeo joins the Bassoul-Heneine family.

1960

The Mar Elias Bassoul-Heneine Workshop opens to better serve a growing list of clients.

1969

Bassoul-Heneine dominates the racing scene in Lebanon.

1975

Bassoul-Heneine manages to increase coverage across Lebanon, despite the outbreak of the civil war.

1991

With an 80% market share, Bassoul-Heneine becomes market leader, due to the end of the war coinciding with the launch of the bestselling BMW 3 Series.

2002

MINI joins the Bassoul-Heneine family.

2003

BMW Motorrad is added to the Bassoul-Heneine listing, expanding the prominence of BMW.

2004

Bassoul-Heneine brings Dacia to Lebanon in an effort to provide consumers with a wider selection.

2005

Bassoul-Heneine inaugurates dedicated and exclusive showrooms and state of the art service centers for each of the brands they represent.

2010

The Mar Elias Service Centre, MINI Showroom and Pre-owned Vehicles Centre are remodelled and refurbished. Bassoul-Heneine wins Best Customer Service Manager for the fifth year in a row.

2012

Bassoul-Heneine celebrates 60 years of Renault.

2013

Rolls Royce joins the Bassoul-Heneine family.

2014

Bassoul-Heneine renovates its Dacia and Renault showroom.

2015

Bassoul-Heneine celebrates 60 years of BMW and is named the car brand’s oldest importer. Bassoul-Heneine refurbishes its parts department.

The Mar Elias Service Centre, MINI Showroom and Pre-owned Vehicles Centre are remodelled and refurbished.
Bassoul-Heneine wins Best Customer Service Manager for the fifth year in a row.

Bassoul-Heneine celebrates 60 years of BMW and is named the car brand’s oldest importer.
Bassoul-Heneine refurbishes its parts department.