PROFILE & HISTORY

AT BASSOUL-HENEINE WE ARE DEDICATED TO MAKING GREAT CARS EVEN GREATER

Bassoul-Heneine represents a wide variety of brand-name vehicles, such as Renault, Dacia, Rolls Royce, BMW, MINI, and BMW Motorrad. We also offer professional, personalized, and premium services to match, setting us apart as more than a car dealership.
A PASSION FOR EXCELLENCE IS NOT JUST A SLOGAN, IT IS THE WAY WE DO BUSINESS
Our team of internationally trained service technicians, technology and diagnostic systems experts, and certified sales consultants are fully qualified and at your service.
  • 1951

    Louis Bassoul & Pierre Heneine founded Bassoul-Heneine and opened the first showroom in Ain El Mreisseh for Renault brand cars.

  • 1955

    Bassoul-Heneine adds BMW to its portfolio, making it the market leader in luxury cars.

  • 1959

    Alfa Romeo joins the Bassoul-Heneine family.

  • 1960

    The Mar Elias Bassoul-Heneine Workshop opens to better serve a growing list of clients.

  • 1969

    Bassoul-Heneine dominates the racing scene in Lebanon.

  • 1975

    Bassoul-Heneine manages to increase coverage across Lebanon, despite the outbreak of the civil war.

  • 1991

    With an 80% market share, Bassoul-Heneine becomes market leader, due to the end of the war coinciding with the launch of the bestselling BMW 3 Series.

  • 2002

    MINI joins the Bassoul-Heneine family.

  • 2003

    BMW Motorrad is added to the Bassoul-Heneine listing, expanding the prominence of BMW.

  • 2004

    Bassoul-Heneine brings Dacia to Lebanon in an effort to provide consumers with a wider selection.

  • 2005

    Bassoul-Heneine inaugurates dedicated and exclusive showrooms and state of the art service centers for each of the brands they represent.

  • 2010

    The Mar Elias Service Centre, MINI Showroom and Pre-owned Vehicles Centre are remodelled and refurbished.
    Bassoul-Heneine wins Best Customer Service Manager for the fifth year in a row.

  • 2012

    Bassoul-Heneine celebrates 60 years of Renault.

  • 2013

    Rolls Royce joins the Bassoul-Heneine family.

  • 2014

    Bassoul-Heneine renovates its Dacia and Renault showroom.

  • 2015

    Bassoul-Heneine celebrates 60 years of BMW and is named the car brand’s oldest importer.
    Bassoul-Heneine refurbishes its parts department.