February, 2019

Six decades of inspiration.

MINI celebrates its milestone anniversary with the MINI 60 Years Lifestyle Collection.

It is the remarkable history, timelessly fascinating charm as well as products with unique and groundbreaking features that characterise the premium brand MINI. Even today, 60 years after introducing its very first model, the British car manufacturer continues to raise the bar in terms of driving fun, striking design and individuality. Across multiple generations the unrivaled go-cart feeling and space-optimizing interior continues to attract an ever-growing fanbase. In this, the year of its landmark anniversary, MINI reflects on six decades of inspiration and presents 50 design pieces in the characteristic style of the iconic brand.

Please find the press release here:
https://www.press.bmwgroup.com/global/article/detail/T0291891EN/six-decades-of-inspiration